Amazon may be paving way for official streaming

Amazon’s coverage of games this week may be the prelude to much bigger things ahead.

They look to become a big player in future deals with clubs and for many fans that will be a good the organisation hold one big advantage over Sky and indeed BT of course.

For a long time many fans have been crying out for the clubs to take control of rights themselves to broadcast their own team’s game and sell on line or TV season tickets.

Frankly I have little or no interest in any club outside of West Ham and the same  applies to fans across the land whoever they support.

Although there may be some who believe crowds and  atmosphere will fall should we reach a stage where all games are streamed, frankly as part of the entertainment industry, it seems certain to happen sooner or later.

It’s happened with films and music – Netflix, various apps and Spotify – and personally I can’t see football being able to resist it for much longer. Indeed Amazon has paved the way.

It remains illegal to provide or watch pirate streams but just like the movie and music industries before them I’m not sure football will be able to hold out for much longer and official streaming looks to be on the way.

If clubs can get the right sort of deals it will surely happen.

Interesting times ahead!