The 24–year-old twenty-goal Ewood Park hotshot is likely to move to the Premier League this summer and Hammers boss David Moyes leads the hunt according to recent reports.
Rovers think they can justify the price due to Championship goalscorers previously moving for similar sky-high numbers like £28m Ollie Watkins, who left Brentford for Aston Villa back in September. But Armstrong’s value is affected by the fact he is a free agent in 2022.
Blackburn need to demand a huge sum as Newcastle United are due a hefty 40 per cent of the profit.
Moyes has been doing personal checks on Armstrong as he steps up his chase but his West Ham will not get him for the £10m they had hoped to shell out.