“It was very important to bring our past with us to our future, and you can see it all around the stadium,” Brady said. “The look and feel around being West Ham was the number one priority. We didn’t want to be in a vanilla stadium that wouldn’t reflect our values. We promised supporters that we would deliver a stadium that would exceed their expectations in look and in feel, and I think we have done that. There were many points in the last six years where lots of people didn’t think it was going to happen – and one of them was me. This stadium could have been run-down, under-utilised like other Olympic venues across the world, but instead it is vibrant, multi-purposed, it has helped to regenerate this area and generated hundreds and hundreds of jobs. 50,000 people are on the waiting list for tickets – we always knew we could fill it.”