Cheers Bobby

UK brewer Greene King is giving England and West Ham football fans a reason to cheer with the launch

of a new beer to mark the 50th anniversary of England’s 1966 World Cup victory.

Bobby’ is a light blonde British beer dedicated to World Cup-winning England and West Ham captain,

Bobby Moore and, in a nod to the 4-2 score of the 1966 final.

Emily Prince, senior brand manager at Greene King, said: “Bobby Moore’s appeal goes

beyond team affiliations and we believe ‘Bobby’ can be the definitive beer for football

fans, whoever they support.”

The beer was developed in conjunction with creative agency Brandpool and the

producers of the movie Bo66y, which launched this summer and honours the iconic

player.

The film tells the story of the life of Bobby Moore through his family, friends and

fans, including Pele, Sir Geoff Hurst, Harry Redknapp, Ray Davies, Ray Winstone and

Russell Brand, mixed with previously unseen archive footage.

The look for the pump clip and beer mats was inspired by the movie logo.

John McWilliams, Joint Creative Director of Brandpool: “We’re thrilled to help create a

beer honouring a genuine sporting hero.” The beer will be available in cask to pubs nationwide from 30 July, in time for the start of  the new football season.