Four new images of proposed crest revealed

There has been more than a bit of discussion on social media and forums about the 3D nature of the proposed new West Ham United crest which appeared at the end of the presentation video.

But four images released via West Ham United this afternoon  show how traditional flat and single colour versions of the crest would look.

As you can see, these are very similar to some of the mock-ups produced by fans on the online forums.

These versions of the crest are provided alongside the following information of how these different versions would be used, should supporters endorse the Club’s plans:

The two shades of claret are a graphical representation of the HMS Warrior’s bow, the inspiration behind the new crest shape.  However, they will only ever be visible in a 3D form and this is not how the crest will appear in the majority of its applications. The 3D presentation of the crest will primarily be used across digital platforms.

As the following variations show, the two shades do not apply to single colour versions of the crest, nor to the more traditional flat crest, as would appear on the playing shirt.

The proposed crest has been carefully designed to be adaptable with a variety of colour applications and will follow a colour palette that has represented the Club’s historic colours since 1900.

The Club say they are still fully absorbing feedback and, should there be overall support for the direction of the crest, these factors can be considered and potentially incorporated ahead of producing final brand guidelines.