That is now unlikely and the field may be open for Crystal Palace to sign a player who is still valued at between £13m – £15 million by Brentford.
Bilic has been uncertain about Hogan throughout the month long speculation over a possible purchase and still believes he has enough with Andy Carroll in his best form for a long time and Diafra Sakho coming back.
The deal now looks dead with a source saying: “The manager doesn’t show any signs of agreeing a deal and although things can change at any time it really would be a surprise .
“Several people inside the club who have seen the boy think he’s worth a punt but if the manager says no then that really is the end of it.”
The Hammers were only ever ready to pay £9 million plus extras and at £13 – £15m there is even less interest as the player heads towards a free transfer in the summer.