London Stadium still working on it four years on

London Stadium owners London Legacy Development Corporation (LLDC) are continuing to pursue a sponsor for the naming rights to the Stadium.

During last week’s LLDC board virtual meeting, the Chief Executive introduced a confidential report, which provided an update on the stadium naming rights.

The details of that report have been kept secret for commercial reasons and has been withheld from public scrutiny.

The minutes note that the board agreed to recommendations made in the secret report.

The stadium owners have already spent £450,000 of taxpayers’ money trying to find a sponsor in two previous failed attempts

Telecoms company Vodafone pulled out of a £20m six-year naming rights deal in May 2017, while Indian conglomerate Mahindra had earlier shown an interest only to pull out at the contract stage.

The first £4m a year of any naming rights deal would go to the stadium owners E20, with West Ham splitting any revenue 50/50 above that.