Market changes but Irons policy seems the same

I do wonder whether we have learnt our lessons from last Summer and whether the individuals in charge of the transfers have realised just how much the market has changed in a year.

Last year we chased Carlos Bacca who failed to give us an answer in a situation which has all the hallmarks of the current Oliver Giroud chase.

Last summer we chased Alexandra Lacazette putting in a lower bid that the club valued him despite him saying he wanted Champions League football. We allegedly put in a bid of £40m. One summer on Arsenal paid a record £46.5m for his services.

It was the same with Michy Batshuayi where we put in a bid of £30m last summer which was lower than both Crystal Palace and Chelsea.

For some bizarre reason, we believed that Chelsea would sell him to us for the same money they purchased him last summer even though it is a seller’s market for strikers.

Our mentality must drastically change if we are to succeed in this new world order and crazy transfer market. David Sullivan, Tony Henry and Slaven Bilic will need to think differently.

At the end of the season, Tony Henry did an interview on WHUFC.com where he talked about just 2-3 players incoming over the summer but stressed than quality rather than quality was needed.

Sorry, but a last minute bid for Andre Gray on transfer deadline day won’t cut it for me.