Now Mahnidra takes OS naming rights lead

The Times is this morning (Tues) reporting that Indian technology firm Mahindra have taken the lead in the race for the Olympic Stadium naming rights.

We reported yesterday that there were unconfirmed rumours Samsung were set to win the race but, despite being involved, The Times declares today talks are advanced with Mahindra.

The deal – according to the newspaper will be worth around £6m – and that the Irons will benefit to the tune of £1m through the tenancy agreement which gives them a naming rights bonus if they total over £4m a year.

Mahindra has business interests spanning energy, defence and farm equipment.