Planning permission for OS West Ham signs refused

Planning permission for four illuminated signs spelling out the words ‘West Ham United’ at the former Olympic Stadium have been refused by the planning authority. Planning documentation was submitted back in February to erect four large illuminated sign reading “West Ham United” with letters 3 metres high. Each new sign was planned to stretch over 47 metres in length.

They claimed the four signs would act as navigational aids to approaching spectators, announcing the stadium as the home of the football club. The signs would have been located on each ‘side’ of the stadium and consisted of 13 letters which would have be in the club’s brand font with a claret face.

A new planning permission application submitted on the 31st March in which the LLDC have amended the plans to reduce the number of West Ham signs from four down to one flanked by additional signs for the new naming rights partner.  The new planning documentation says: “It is proposed to install three internally illuminated signs to the compression truss on the eastern elevation, which will comprise a ‘West Ham United’ sign which will be located above the HD screen and flanked either side by two ‘The Sponsor’s Stadium’ signs. The signage will be fixed to the bottom of the compression truss using white continuous steel tubes. The proposals consolidate the compression truss signage to a single location from the recently refused application for four West Ham United signs (one each on the north, east, south and west elevations).”

However, it appears West Ham will get five permanent West Ham United crests located on the new fabric wrap.

The planning documentation states “The branding on the fabric panels has developed having regard to the 2012 Olympic Shard pattern and will include five West Ham United Crests and five Naming Rights Partners names. The fabric panels can be changed with relative ease and speed allowing flexibility for the Stadium to be branded having regard to the event being held.”