Premier League reject PPV price reduction

The Premier League have today resisted calls from Newcastle, Leicester and West Ham to immediately slash pay-per-view prices after being told the experiment is currently generating more than £500,000 a match. The Telegraph reports In a frank exchange of views at a meeting between top tier shareholders, the clubs acknowledged selling off matches on BT and Sky Sports box office channels had been a PR disaster for the league’s reputation

Sky and BT have input overpricing, but both are understood to be happy to be led by what the league agrees is fair. The league presented a slideshow to clubs detailing how the first nine pay-per-view games, excluding Brighton’s 1-1 draw with West Brom, had viewing figures ranging from 10,000 to 90,000 viewers.

The figures are in line with what was expected, but nevertheless, a number of clubs regard the issue as a PR disaster, according to one league insider. Boycotts from fans have led to over £200,000 being donated to football foodbanks

A Premier League insider told the Telegraph that at Tuesday’s meeting, Newcastle United, Leicester City and West Ham United called for an immediate cut in price, but the idea did not gain any further support. Instead, proposals for a £5 reduction from £14.95 to £9.95 are set to be revived next Tuesday.

West Ham has yet to have their first £14.95 Pay per View against Fulham in November but West Ham Irons Supporting Foodbanks are running a #CharityNotPPV campaign encouraging supporters to donate the £14.95 fee to Newham foodbank.  They have already raised £3,500 towards a target of £10,000 and that looks set to increase as the first Irons PPV game draws closer.

Details can be found on their new website at   https://ironsfoodbanks.co.uk/