UK Athletics makes London Stadium announcement
The event was due to take place on July 4th and 5th this year. Joanna Coates, the new UK Athletics CEO, said: “We are hugely disappointed to confirm the cancellation of one of the flagship events of the global athletics calendar, but we must place the safety of the entire athletics family at the forefront of every decision we make during these unprecedented times and ensure we are following Government advice.
“Cancelling the event will have a significant financial impact on UKA and the wider sport. The revenue we generate from events – through ticketing, broadcast and sponsorship helps administer the sport and provide the essential governance services that we, as an NGB, oversee.
“We’re incredibly thankful to our commercial partners, some of which are continuing to support us during these tough times but there will be a substantial reduction in income from the cancellation of this event and this will have an impact moving forwards.”