West Ham announce new shirt sponsor

West Ham will wear a lion rampant on their shirt next season after the club signed their new sleeve sponsor.

The logo of Basset & Gold, a financial services firm in London, will feature on the left sleeve of the first team, academy and PL2 players. Basset & Gold will also become West Ham’s eSports partner.

A Basset & Gold spokesperson added: ‘We found West Ham United to stand out from the others in the way they treat their fans and their community, which is also ours being based in the City of London – only one train stop away from the fabulous stadium.’

Basset & Gold are a leading financial services firm based in the heart of the City of London, offering investors fixed income returns that are generated by providing financing to marketplace lending platforms and UK based businesses.