West Ham are best of the rest

When comparing West Ham’s shirt sponsorship against the top six clubs it can become disheartening.

However, when you compare our kit manufacturer deal and shirt sponsorship deals outside the top six it paints a far more encouraging picture in the Premier League.

West Ham  Kit deal: Umbro £6m  Sponsor: Betway £10m = Total £16m

Everton      Kit deal Umbro £6m Sponsor: Sportspea £9.6m = Total £15.6m

Newcastle Kit deal: Puma £4m Sponsor: Fun88 £6.5m = Total £10.5m

Southampton Kit deal: Under Armour £4m  Sponsor: Virgin Media £6m = Total £10m

Crystal Palace Kit deal: Puma £1m Sponsor: ManBetx £6.5m = Total £7.5m

Wolves Kit deal: Adidas £1m Sponsor: W88 £5m = Total £6m

Leicester City Kit deal: Adidas £2m Sponsor: King Power: £4m = Total £6m

AFC Bournemouth Kit deal: Umbro £1m Sponsor: M88 £4m = Total £5m

Burnley Kit deal: Puma £1m Sponsor: Laba360 £3m = Total £4m

Watford Kit deal: Adidas £1m Sponsor: FxPro £3m = Total £4m

Brighton Kit deal: Nike £1m Sponsor: American Express £1.5m = Total £2.5m