However, if the Hammers win their court case against E20 Stadium they still face the challenge of getting a safety certificate from Newham council and the Sports Grounds Safety Authority before they could make use of an increased capacity over 60,000.
The Newham led London Stadium Safety Advisory Board is concerned that the stewarding and systems have never been properly tested at 57,000 as real attendances have never reached that level in the first two seasons. Although almost every game has sold out to the official 57,000 capacity since moving the former Olympic Stadium the real attendances are between 10% and 25% lower because of the large level of no-shows from season ticket holders.
No-shows are not a unique problem to West Ham with the Premier League average being around 10% but no-shows as high as 25% is unusual. The problem is most likely related to the board’s strategy on affordable football with 10,000 Under 16 tickets for £99 and 8,000 £289 season tickets.
At those prices, supporters feel they can pick and choose which games they go to and feel using ticket exchange is not worth it. A number of non-West Ham supporters have also bought season tickets just to watch Premier League football in the stadium again missing the smaller games.
If West Ham truly wants to tackle the empty seat problem they must address two areas, the first is to have a proper policy of use it or lose it if tickets aren’t being used during the season and the second is to make the ticket exchange more attractive to season ticket holders.
To our knowledge, this clause has never been enforced and no season tickets have been withdrawn as a consequence of this clause. Some argue that the number of games should be as low as 4 or 5.
Second is the ticket exchange scheme, in reality, many fans in the cheap seats can’t be bothered to sell their tickets on ticket exchange as they think they don’t get much money back so think it is not worth the hassle.