West Ham should record a record turnover of around £197 million when the financial year finishes on the 31st May later this month.

The Hammers are set to earn £121m from the new 8 billion pound TV deal after finishing 11th in the Premier League. Each Premier League receives £85m but the Irons received £15m for having 15 games televised and a further £19m for finishing in 11th place. Fegohouli and Ayew goals were worth £4m as they collectively hauled West Ham from 13th spot to 11th on Sunday.

On top of the TV money, ticket sales and match day activities at the London Stadium are expected to rise by £12m from the record £27m received from the last season at the Boleyn Ground to £39m in 2016/2017.

Retail shop and commercial sponsorship income are also expected to increase by around 30% from £29m in 2015/2016 to £37m in 2016/2017 after the club megastore size doubled and more commercial sponsorship opportunities have arisen in the new stadium.

The sale of the Boleyn Ground Sale for £38m and outbound player sales of James Tomkins to Palace for £10m and Dimitri Payet to Marseille for £25m will not be recorded as turnover figures for the 2016/2017 season as they are regarded as sales of capital assets.

The Hammers announced a record turnover last year of £142m but those figures will be dwarfed when the figures are finally released early next year. Just five years ago during the season in the Championship, the Irons turnover was just £46m.

Before everyone gets excited about the incredible £197m of income there is an old saying in business which is very relevant.  Turnover is vanity, profit is sanity but cash is the reality!

In West Ham’s case much if not all of that £197m will immediately be spent out again, although the club is likely to record a good operating profit like it did last year it will all be spent out again in transfers and increased wages, therefore, probably recording a small loss or break even when the accounts are announced.

The sale of the Boleyn ground has already been spent on the £15m contribution to the E20 stadium owners, £8m for London stadium branding and £15m to pay off bank debts mortgaged against the old stadium.  Likewise, the £35m received for Payet and Tomkins was spent on other transfers last year.

Likewise, the £35m received in income for Payet and Tomkins was spent on other transfers last year with a total of £60m spent on transfers inbound which included Ayew £20.5m Snodgrass £10.2m, Lanzini £10.2m, Fonte £7.82m. Masuaku £6.04m and Fernandes £5.44m.  There was also nearly £11m of loan fees on top of that Zaza £4.25m Calleri £4m and Tore £2.55m.  It meant a net spend of £36m on transfers.

The sad truth and reality is West Ham still borrow money from payday loan companies every season guaranteed against future TV money to help with cash flow which is the lifeblood of any business, football or not.  This season they borrowed £30m from a company which ultimately funded by West Ham fan Michael Tabor and it remains to be seen whether they carry on that practice next season to balance their books or whether they can fund themselves with the extra income.