The early days of West Ham United’s new-look boardroom have certainly kicked off a new era of supporter engagement, judging from the response to the consultation announced regarding the club crest.
Fans now feel the club is being run without the latent hostility that existed in the Sullivan – Brady era, the heritage of the proud club now being considered rather than steamrollered.
Away from the spotlight, too, there are equally important but less public signs that the board are winning over the doubters still reeling from the Sullivan allegations.
As reported by the dailymail.com:
“West Ham handed huge boost as major sponsor stands by club in wake of relegation and David Sullivan quitting:
Bookmaker BOYLE Sports will continue its shirt sponsorship with West Ham United – in a major boost for the turmoiled club The Irish bookie is to stand by the Hammers following their relegation to the Championship and the publishing of a host of serious allegations of sexual misconduct against co-owner David Sullivan.
BOYLE Sports had been on the front of West Ham’s shirts last season, in a multi-year deal worth millions.”
Which is a huge shot in the arm for West Ham’s boardroom and new leadership.
How the news was broken two weeks ago: Boyle Sports’ were “extremely concerned” .
In the wake of Sullivan’s hasty resignation and those allegations, Boyle Sports had proclaimed themselves ‘extremely concerned’ about their relationship with West Ham United.
It is testimony to Kretinsky and Gold’s swift action to distance themselves and the football club from Sullivan that the main shirt front sponsor has not dropped the club deeper in the financial mire, and an indication that commercially at least, calmer waters may lie ahead under this leadership.
Sounds like our ambition is to stay in the Championship so that we can retain shirt sponsorship money from a betting firm.
Integrity at its best.
So in a way relegation has helped Boyle as had we survived their shirt sponsorship would have ended 😊⚒️⚒️
I thought front of shirts sponsors by betting companies weee banned from next year. Or was it just PL?
Just PL
Just PL.
That does sound like recognition of change and a new direction taken at WHU. It is reassuring to get the nod like that and management must of course being negotiating with them and pulled it off. That too is encouraging.