In football, it is almost inevitable. The moment a player written off as a flop suddenly rediscovers his form, the same question starts doing the rounds: what went wrong?
That question is being asked once again about Niclas Füllkrug.
What makes it even more frustrating from a West Ham perspective is that the German striker remains a West Ham player. He is currently thriving on a season-long loan at Werder Bremen, a deal which involved no loan fee and required Füllkrug himself to take a wage cut to make the move happen.
When the loan ends next summer, he will still have a year remaining on his West Ham contract. Bremen’s desire to keep him permanently is no secret, but reports suggest a further reduction in salary would be required before any permanent deal can be concluded.
With our current forward line struggling so badly that Dinos Mavropanos has outscored the club’s recognised strikers, it is no surprise that some supporters are willing to eat humble pie and would gladly welcome Füllkrug back to the London Stadium.
The reality, however, appears rather different.
West Ham did not include a recall clause in the loan agreement, as has been exclusively revealed to Claret & Hugh today by a club insider saying: “It’s just a one year loan, no recall option.”
Why Füllkrug Struggled At West Ham
So why did his time at West Ham fail? The most obvious answer is injuries.
Füllkrug’s time at West Ham was heavily disrupted by fitness problems. Across his spell in East London he spent an astonishing 221 days unavailable, sidelined by a catalogue of issues including Achilles tendon problems, hamstring injuries, muscular setbacks, a foot injury and a torn muscle. At times it felt as though the medical staff saw more of him than the supporters did.
But injuries only tell part of the story.
Even when fit, West Ham rarely played in a way that suited Füllkrug’s strengths. The same issue was evident during his unsuccessful loan spell at AC Milan.
The German has built his career as an old-fashioned target man. At Werder Bremen, where he is currently flourishing once again, he is the focal point of the attack. Crosses arrive regularly into the box. Midfielders operate close to him. Wide players actively look for his movement. The entire attacking structure is designed to maximise what he does best. It is no coincidence that he looks a completely different player in that environment.
Whereas at West Ham and AC Milan, Füllkrug often appeared isolated. Rather than receiving a steady supply of crosses or support from runners around him, he was frequently left battling alone against two or three defenders.
His stats show that he occupies centre-backs, wins aerial duels, links play, brings team-mates into the game and finishes chances inside the penalty area. Give him service and he will reward it. Starve him of opportunities and his influence naturally diminishes.
Werder Bremen understand that better than anyone because they have built around him before. That was never the case at West Ham.
At Bremen, Füllkrug is adored by supporters, trusted by managers and viewed as a leader within the dressing room. He plays in an environment where his qualities are fully understood and genuinely valued. That sense of confidence and belonging has been a key ingredient throughout the most successful periods of his career.
The player never felt that during his time in England. He even admitted it in a recent interview with Bild where he stated that English football just wasn’t the right fit for him.
Looking back now, Füllkrug’s West Ham spell is best summarised as a costly mismatch between player and system. His resurgence in Germany is a reminder that talent rarely disappears overnight.

What are you actually suggesting Matt that the team should be constructed around Fullkrug if that is the case what happens when he gets injured yet again. The fact of the matter is he never done anything for palace previously and in my opinion was lazy in shutting down defenders
We won’t lose money on him he will amortise away and bring in loan fees, but we bring in far too many players who make little contribution is how we lose. Appalling investments with regards to contributions made affects results costing in that way and may even get you relegated incurring astronomical costs…
Thank you Mr Sullivan.