According to ExWHUEmployee there HAS BEEN no movement on the London Stadium naming rights.
Ever since we took up residence m back in 2016 ( that long ago?) the whole vexed subject of naming rights has been a constant source of frustration for both the club and the LLDC. It appears that neither party can agree a deal with would-be sponsors.
Fair play to Karren Brady who has been both vocal in her and the clubs annoyance that a deal, which should be profitable for all parties, hasn’t been struck despite it being a headline issue for nearly 7 years.
The LLDC last year publicly offered West Ham the opportunity to purchase the naming rights and to then take full charge of the process, however the cost associated with doing this was felt to be far too high..
In recent days however there have been reports circulating that Brady has seized on an opportunity to turn to Betway, the clubs current main sponsor, to take on the stadium naming rights despite a recent call from the government and the Premier League to ban betting companies from being the main shirt sponsor of football clubs – which comes into effect in 2026.
ExWHUEmployee has stated that this news has been denied by the hierarchy at the club.
“I have spoken to well placed sources on this and it has been completely denied,” said our man-in-the-know. “West Ham do not have the rights to be striking any deals as this still sits with the LLDC.
“At this stage there has been no progress made on naming rights and for the foreseeable the ground will remain the London Stadium.”
CandH have previously reported on the obduracy of the LLDC and there appears to be no common ground between them and the club.
Stalemate on London stadium naming rights