West Ham Vice Chairman Karren Brady told London Assembly members earlier this week that London Stadium owners should give her the naming rights to sell.
Brady replying to a question about the London Stadium naming rights told the budget committee at City Hall: “They should give it to us and let us sell it, in reality a naming rights partner is only interested in the four billion eyeballs that come along with us playing in the stadium, in the Premier League. They are not interested in any events that are there, particularity UK Athletics because that is a clean event and not many opportunities for pop concerts and things like that.”
“In reality all of the successful naming rights partnerships have been sold by the football club, so we for example held back on selling our shirt sponsorship for two years to work to incorporate the naming rights within that package but taht never happened and we have never been invited to be involved”
Brady can’t expect the stadium owners to gift her the naming rights but I have often wondered why the club doesn’t buy them on a long, long contract and resell them on a normal market basis. Given the ineptitude of the stadium owners thus far, it ought to be possible to acquire the rights relatively cheaply and therefore profitable for the club in the long term to be able to market them.
She’s not asking to be gifted them. She has offered to sell them on behalf of the owners as they seem incapable of doing so themselves. This is a good will gesture by the club although she may receive a fee for her services.
and rightly so 66
if she can do what so called (group of) financial experts cannot then i believe she well deserves anything that she can get out of it.
although i do believe she has already said that she is willing to offer her services for free