By Sean Whetstone
The London Stadium owners have revealed that the Hammers hosted three and a half times more football visitors than attended summer events.
Following completion of the 2022/23 season, the Stadium was transformed to allow the first concert of the summer on 3 June 2023, with Burna Boy for a 60,000-sellout crowd.
The Stadium was then transformed to construct a baseball field for the return of Major League Baseball (MLB) with St. Louis Cardinals and Chicago Cubs playing a two-day series over the weekend of 24 June. The weekend had more than 100,000 spectators in attendance, a global TV audience and international media coverage. Initial figures assessing the economic impact of the MLB event have been very positive.
The Stadium then moved back into concert mode for The Weekend’s concerts on 7 and 8 July 2023. A crowd of more than 150,000 over two nights broke the record for the highest attendance at London Stadium.
After this, the Stadium changed to welcome the Monster Jam monster trucks event on 15 July 2023 with 50,000 visitors and then the return of Diamond League Athletics to London Stadium on 23 July 2023. The athletics event sold 50,000 tickets, making it the best attended one-day athletics event in the world this year.
West Ham hosted over 1.5 million visitors last season over 27 home games. With an increase in capacity to 62,500 and the Europa Conference League Cup run the Hammers sold 1,523,966 tickets for the London Stadium last season.