A YouGov Sport event impact study has claimed that the Major League Baseball event staged at the London Stadium last summer bought in nearly £47 million to the UK economy as a whole.It found more than 120,000 visitors attended the games, including around 30,000 from overseas, with many more taking part in pre-game activities and events across the capital.
Mayor of London Sadiq Khan said: “The arrival of Major League Baseball to London this summer was a huge success and this report underlines the tremendous economic impact it had on the capital. I’m sure both Londoners and visitors alike are looking forward to MLB returning to our city next year.”
The fan survey found more than one in five visitors (22 per cent) travelled to other parts of the UK during their trip.
Event sponsors also conducted a community programme which provided free sports coaching for more than 2,000 London school children.
London Legacy Development Corporation chief executive Lyn Garner said: “London Stadium’s versatility means we can attract events such as the World Athletics Championships and MLB, which bring thousands of visitors – many travelling from around the world – and millions of pounds in to the economy. In little over one month the venue changed from a 60,000 Premier League football stadium, into a concert arena for 72,000 Muse fans and then into a purpose-built ‘field of dreams’ for MLB.”
Not quite sure what this has to do with WHU? Do we get a slice of the pie? If anything it just means we still don’t have an option to buy the place if its making money elsewhere.