Stadium naming rights issue drags on


By Sean Whetstone

The London Stadium will not have a new name ahead of the 2023/2024 season according to Six Foot Two – West Ham Magazine Site (

The Daily Mirror has claimed that E20 (the London Stadium owners) were close to finding a high level sponsor and that could mean a new name before the start of the Premier League season.

However, West Ham club insiders say they doubt the Stadium owners are close to signing a naming rights deal to the best of their knowledge pointing out that the public body which owns the stadium are contractually obliged to tell West Ham as stakeholder and request their consent which they have yet to do.

Earlier this year LLDC CEO Lynn Garner Speaking at a city hall meeting said: “If West Ham wanted to pay me £4m a year for the right to sell the naming rights, then we can have a conversation. However, what I cannot do is sell the naming rights off cheaply” before adding they had “a number of sponsors engaged at quite a high level”.

However, West Ham’s vice-chair Baroness Karren Brady at the time was critical of Garner’s comments, claiming the LLDC were attempting to sell the naming rights to the club “at an inflated price” and that they were only worth around £2m a year.

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon


  • jim_lakers says:

    Surely it should just be be named “Jurassic Park” – in honour of our supremo!

  • Budgie says:

    It should be renamed “The Olympic Stadium” because that its main claim to history!

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