Sam Allardyce doesn’t know what the West Ham Way is…nor does Alex Ferguson or Graeme Souness despite them being old enough to know better.
Sadly the forums both here and elsewhere appear to show that many of our younger fans either don’t understand what it is or are starting to believe it never existed – presumably having listened to the Sunderland manager for too long.
So for the record here are two explanations – one from its founder Ron Greenwood – and the other from a group of eastenders who truly get it.
It’s interesting too that a Croatian – now our manager – who spent one season at the club understands it totally unlike the blokes mentioned above who have spent a lifetime managing in this this country.
Ron Greenwood eloquently explained the West Ham way in 1977 when he said: ‘The crowds at West Ham haven’t been rewarded by results but keep turning up because of the good football they see.
THE WEST HAM WAY!