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Brady’s emotional ‘Bubbles ‘

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Bubbles fill the air ahead of the qualifying third round second leg Europa League football match between West Ham United and NK Domzale at the London Stadium in east London on August 4, 2016. West Ham are playing their first competitive match at their new home, the London 2012 Olympic Stadium, against Slovenia's NK Domzale in the third qualifying round of the Europa League. / AFP PHOTO / Ian KINGTONIAN KINGTON/AFP/Getty Images

Bubbles fill the air ahead of the qualifying third round second leg Europa League football match between West Ham United and NK Domzale at the London Stadium in east London on August 4, 2016. West Ham are playing their first competitive match at their new home, the London 2012 Olympic Stadium, against Slovenia’s NK Domzale in the third qualifying round of the Europa League. / AFP PHOTO / Ian KINGTONIAN KINGTON/AFP/Getty Images

Karren Brady has used her column in The Sun to declare that hearing ‘Bubbles’ ring around the London Stadium at the opening game was more emotional than she could ever have imagined.

In fact she explained: “I make no bones about it, when ‘Bubbles’ rung out for the first time, I had a lump in my throat.”

And she writes: “It was the end of one journey and the start of another. A journey that I hope will see this football club rise to the very top.

It has the heart, the history, the fan base and now the stadium. It was a landmark moment that we’ve been working towards for six long years. A moment that many thought would never come.

But it’s one that I’m immensely proud of and always will be — in fact, I think it is my greatest achievement

We were determined to reach out to a younger demographic and our unprecedented pricing model said as much.

At a time when there is more money in the game than ever before, we were wholeheartedly committed to affordable football.”

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon

0 comments

  • Mr Kebab says:

    Talking of bubbles, we might need a few more bubble machines in such a large stadium… i didnt see any over my way when we scored the other week

  • Boleyn Boy says:

    Fan base, younger demographic, pricing model… what happened to the “beautiful game”?

  • GW says:

    As long as you don’t stand up when singing it your fine.

  • RickHammer says:

    You drama queen GW.We have enough already supporting us lol

    • GW says:

      I know Rick lol.. Should I stand? Should I sit? Maybe I’ll just politely ask the Japanese tourist next to me?

      • Sams P45 says:

        Stop lads,stop it.I can’t stop laughing this morning after being elsewhere.Its like deja vu all over again haha.Banji boys head on a plate 😀

        • RickHammer says:

          He will turn up on here soon.The go too site for banished bad boys lol

        • GW says:

          The original **** stirrer has been found out? Well that’s a shame LMAO

          • Sams P45 says:

            Haha,well they ain’t so fecking perfect.One of them went out of their way to accuse me of being other users who were abusive just to get me off there.If I had something to say I would say it as my own profile,i always did.I guess that didn’t fit in to their agenda to get me banned though haha.Nevermind,every dog has its day 😀

  • GW says:

    P45 don’t buy into all the #westhamily ******** that they spout and tend to disagree with them about most things but agree completely about this ******** lol

  • West Ham Fan No 32 says:

    There’s probably a rude joke somewhere about what the lump in her throat was caused by but let’s not go there ;-P

  • mywhufc says:

    The Million pound bonus she received for moving the club into the stadium

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