Images have emerged of contractors changing the West Ham badge at the London Stadium.
No, the club are not about to put the Boleyn castle back or the crest or remove the word London, the change is much more subtle than that.
The Gold Hammers are changing to white as as image below shows
The most-recent change to the crest before this one came in summer 2016, with a new shape based on the bow of HMS Warrior, the first armour-plated, iron-hulled warship built and launched at Thames Ironworks in 1860. The claret and blue colours remained prominent, with a new, modern, digital-friendly typeface and the addition of the word ‘London’ in reference to both the Club’s move to the Olympic Stadium on Queen Elizabeth Olympic Park.
Claret and Hugh understand the new West Ham home kit for season 2020/2021 will retain the previous badge with the Gold hammers.
That kit is due to be revealed next week.
Oh dear.
We are one hell of a club, desperately need to invest in the playing squad whilst swearing blind that the pandemic has hit them massively hard, yet waste £1000’s on changing the colour of the Hammers on the badge. No doubt a random consultancy firm are laughing all the way to the bank.
Good to see we have the priorities in the right order.
A cynical person might say its for commercial purposes only
Isn’t Brady better off spending her team trying to find better commercial partners with deeper pockets than the ones we currently have, and so improve the commercial revenues that the Club generates, rather than tinkering around with nonsense like this? It’s difficult to imagine that there’ll be other clubs in next season’s Europa League that generate commercial revenue from local skip hire and plumbing supplies companies in the way that we do. If she, along with her team, were contestants on The Apprentice, and the task was to generate those sorts of revenues, I’m not sure they’d be the winning team.
Hate it !!!
Never been convinced by the 2016 re-design, but putting the whole thing on the shirt was, IMHO, a serious mistake. Liverpool also have an overwrought formal crest, but have the sense to just put the Liver Bird on the shirt (with LFC underneath it).
Would love to see just the crossed hammers on the shirt, maybe with WHU underneath?
My mother’s father , my grandfather bathe in golden light about the Thames Ironworks , as he worked there. No man was more prouder than him about everything Arnold Hills done. He even had a role very unusual in night time games helping to change blown out light bulbs. He loathed hated, detail the northern ship yards along with Glasgow shipyards who pressured the then Government of the day, not to take orders from these cheeky Southern shipbuilders. But he bathed in glorious stories. But he would turn in his grave if he saw the term London , on the badge, to him we are East London he allows said that when the media wrote West Ham , a London club, he would yell till he went red with rage, no we are East London. So to you at the top , put East London , and you may just advoid another supporter uprising