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No sign of London Stadium naming rights

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It has been almost 200 days since a Sports Business report claimed Allianz were close to agreeing on a naming rights deal with the London Stadium owners but it has been quiet for the past nine months and there seems little prospect that a new sponsor will be in place for the new Premier League season which starts in August.

West Ham would need to sign off on any naming rights sponsor as is their contractual right.

West Ham’s concessionaire agreement for the London Stadium signed in 2013 suggests that anything over the first £4m of naming rights will be shared with the Hammers 50/50. This is likely to be interpreted as the total contract value and not the annual sponsorship revenue. A ten-year £40m contract at £4m per year could net West Ham £18m.

Lyn Garner is to step down from her position as chief executive of London Legacy Development Corporation (LLDC) after more than six years at the organisation. Peter, Lord Hendy of Richmond Hill, chair of LLDC, will also step down at the end of his current term after eight years at the body set up to deliver the legacy of the London 2012 Olympic and Paralympic Games.

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I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball,

I am also the associate editor here at Claret and Hugh.

Life Long singer of bubbles! Come on you Irons!

Follow me at @Westhamfootball on twitter

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