LLDC CEO Lyn Garner has confirmed that the London Stadium owners are obliged to seek consent from West Ham as to the suitability of any stadium naming rights partner.
“The contracts require us to work hand in hand with the football club,” she told a London Assembly meeting yesterday. “The football club has rights to sign off on those naming rights ultimately.”
Garner said she hoped the LLDC can work with West Ham to find a sponsor together adding: “I think there’s a win-win in bringing that together because you can think about shirt sponsorship, general sponsorship, and so on, (but) the difficulty will be in the detail of that negotiation. We are dealing with an extremely well-run business. Football business is difficult and challenging which is why it is important to have good commercial advice within the LLDC.”
The agreement allows West Ham to veto any naming rights partner but says consent should not be unreasonably withheld. The Hammers would need to supply a valid reason for any rejection. One example is a conflict of interest with an existing sponsor. West Ham would be within their rights to reject any betting sponsor as it would conflict with Betway who are the Hammers current principle sponsor.
Share this article
