Alpari crash: Irons talk to possible new backers


West Ham United are already talking to three potential new sponsors following the collapse of Alpari.

The company’s crash has created a £4 million hole in the club’s finances but that could quickly be replaced.

The club’s success on the field and progress in the FA Cup is a boost to finding new backers.

ClaretandHugh was told this morning that discussions are underway with three companies to replace Alpari as shirt sponsor for next season.

A well placed club insider said: ‘It will cost the club £4m, but it is already in discussion with three companies to replace Alpari for next season.  Sadly, however, we’ll lose out on unpaid money this season”

Alpari signed a new three-year in February 2013. The agreement added to the existing naming rights of the Alpari Stand  (West Stand) and branding at the Boleyn. Alpari initially became a sponsor of West Ham in 2011, before extending their relationship to the current level.


About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

4 comments on “Alpari crash: Irons talk to possible new backers

  1. Ann Summers — I can see it already

  2. They should go for a good solid business with a real future – like Nathan’s Pie and Mash – oh hold on…..

  3. All too familiar… Will we ever have a sponsor anyone has heard of? I expect a free iron on square to be available to put on the front of our shirts – again!!

    Just waiting for rugby to blame Allardyce! :p


  4. Hammer Jeff,not this time.This is squarely down to our MD .As we are £4m down on the deal due to her , perhaps she would like to repay her £1m bonus,that was a gift anyway. Brady took us into this mess ,she should consider her (very part time) position.That £4m could have paid off Allardyce ,so really its a double whammy.

Comments are closed.