West Ham United are already talking to three potential new sponsors following the collapse of Alpari.
The company’s crash has created a £4 million hole in the club’s finances but that could quickly be replaced.
The club’s success on the field and progress in the FA Cup is a boost to finding new backers.
ClaretandHugh was told this morning that discussions are underway with three companies to replace Alpari as shirt sponsor for next season.
A well placed club insider said: ‘It will cost the club £4m, but it is already in discussion with three companies to replace Alpari for next season. Sadly, however, we’ll lose out on unpaid money this season”
Alpari signed a new three-year in February 2013. The agreement added to the existing naming rights of the Alpari Stand (West Stand) and branding at the Boleyn. Alpari initially became a sponsor of West Ham in 2011, before extending their relationship to the current level.
Hammer Jeff,not this time.This is squarely down to our MD .As we are £4m down on the deal due to her , perhaps she would like to repay her £1m bonus,that was a gift anyway. Brady took us into this mess ,she should consider her (very part time) position.That £4m could have paid off Allardyce ,so really its a double whammy.
All too familiar… Will we ever have a sponsor anyone has heard of? I expect a free iron on square to be available to put on the front of our shirts – again!!
Just waiting for rugby to blame Allardyce! :p
#coyi
They should go for a good solid business with a real future – like Nathan’s Pie and Mash – oh hold on…..
Ann Summers — I can see it already