West Ham United are already talking to three potential new sponsors following the collapse of Alpari.
The company’s crash has created a £4 million hole in the club’s finances but that could quickly be replaced.
The club’s success on the field and progress in the FA Cup is a boost to finding new backers.
ClaretandHugh was told this morning that discussions are underway with three companies to replace Alpari as shirt sponsor for next season.
A well placed club insider said: ‘It will cost the club £4m, but it is already in discussion with three companies to replace Alpari for next season. Sadly, however, we’ll lose out on unpaid money this season”
Alpari signed a new three-year in February 2013. The agreement added to the existing naming rights of the Alpari Stand (West Stand) and branding at the Boleyn. Alpari initially became a sponsor of West Ham in 2011, before extending their relationship to the current level.