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Hammers have £150 million hopes

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West Ham can expect to earn  around £120 million from Sky TV this season.

The Hammers will get a share of the total fund available which is spread equally among all clubs plus around £2 million per position.

We understand the club budgeted for 10th position at the beginning of the season which would see us receive an additional £20 million.

However, sixth place would see that increased by a further £8 million along with the funds earned from the Europa Cup successes which currently stand at around £10 million.

Another £2.6 million will be added should we make it into the semi finals.

From there we will collect £4.5 million should we lose whilst success in winning the trophy would bring £8.6 million whilst as runners up we would collect £4.6 million.

In total that would see the club gather around £150 million in addition to any funds the board out into the  transfer market activity this summer.

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Hugh Southon is a lifelong Iron and the founding editor of ClaretandHugh. He is a national newspaper journalist of many years experience and was Bobby Moore's 'ghost' writer during the great man's lifetime. He describes ClaretandHugh as "the Hammers daily newspaper!"

Follow on Twitter @hughsouthon