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Lord Sugar in Kouyate racism row

Spurs fan Lord Alan Sugar today sparked a huge racism row after he posted a racist tweet comparing the Senegal World Cup squad which included Hammer Chiek Kouyate to black beach sellers.

Hundreds of people immediately slammed the 71-year-old Apprentice host, but he initially failed to back down, calling the reaction ‘OTT’ to what was a ‘bloody joke’.

The tweet was eventually removed 23 minutes later – but Lord Sugar insisted this was only because it was ‘interpreted in the wrong way as offensive by a few people’.

However, 82 minutes after posting the initial message, he admitted the tweet was ‘misjudged’ and his ‘attempt at humour has backfired’, saying he was ‘very sorry’.

Sugar hosts the BBC apprentice show with West Ham Vice-Chairman Karren Brady which is currently filming a new series. It remains to be seen what action the BBC might take. The BBC, who broadcast The Apprentice are preparing a statement today.

About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter
 

One comment on “Lord Sugar in Kouyate racism row

  1. I think this article is kind to Sugat, from what I understood he was unrepentant saying that his tweet was funny, I have a quite a few Jewish friends who said if the joke had been about Jews what would he have said and went further to say the guy is an idiot!!!

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