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OS naming rights expected before Christmas

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stadiumwhNaming rights for our new home in Stratford are due to be announced after the Rugby World Cup.

The Stadium is currently officially called the Queen Elizabeth Olympic Park Stadium or just ‘The Stadium’ for short by owners E20 LLP as the term ‘Olympic Stadium’ is restricted by the IOC.

Towards the end of this year, an announcement will be made that a new sponsor is in place and a re-branding exercise will take place with a new name for the Stadium.

The Millennium Dome was re branded in 2007 to the O2 Arena after owners AEG sold the naming rights to the Mobile operator for £6m per year for 10 years.

Last year the FA agreed a £25m six year deal with Mobile operator EE to re-brand Wembley Stadium worth just over £4.1m per year although the name stayed the same.  Wembley Arena has also been rebranded as The SSE Arena in a £15m naming rights and sponsorship deal struck by one of the UK’s Big Six energy companies. The 10 year deal is worth £1.5m per year.

It is unknown who may have already won the naming rights for the former Olympic Stadium but West Ham are not expected to see anything of the estimated £5m per year revenue it generates unless an incredible deal is struck with a new sponsor.

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