When comparing West Ham’s shirt sponsorship against the top six clubs it can become disheartening.
However, when you compare our kit manufacturer deal and shirt sponsorship deals outside the top six it paints a far more encouraging picture in the Premier League.
West Ham Kit deal: Umbro £6m Sponsor: Betway £10m = Total £16m
Everton Kit deal Umbro £6m Sponsor: Sportspea £9.6m = Total £15.6m
Newcastle Kit deal: Puma £4m Sponsor: Fun88 £6.5m = Total £10.5m
Southampton Kit deal: Under Armour £4m Sponsor: Virgin Media £6m = Total £10m
Crystal Palace Kit deal: Puma £1m Sponsor: ManBetx £6.5m = Total £7.5m
Wolves Kit deal: Adidas £1m Sponsor: W88 £5m = Total £6m
Leicester City Kit deal: Adidas £2m Sponsor: King Power: £4m = Total £6m
AFC Bournemouth Kit deal: Umbro £1m Sponsor: M88 £4m = Total £5m
Burnley Kit deal: Puma £1m Sponsor: Laba360 £3m = Total £4m
Watford Kit deal: Adidas £1m Sponsor: FxPro £3m = Total £4m
Brighton Kit deal: Nike £1m Sponsor: American Express £1.5m = Total £2.5m
It’s getting harder and harder to move up because finances are dictating the league. TV money being equally distributed has been good for the competitiveness of the Premier League over the years. Perhaps it’s now the gulf in commercial deals that is moving the league closer to a La Liga two horse race.
Perhaps that Super League needs to happen. Good luck to their fans on away days.
Sean was that deal for next ten years or does the payments go up over each season . Just reading about the ten year betway deal signed that’s why I ask ?