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Olympic Stadium naming rights partner revealed


Claret and Hugh understands that high street lingerie retailer, Ann Summers has won the bid to become the naming rights partner for the former Olympic Stadium. The Olympic Stadium will be renamed the Ann Summers stadium this summer ahead of West Ham’s first match in August.

As part of the estimated £3m per year sponsorship deal, Ann Summers will have a concession outlet inside the new West Ham stadium store to sell their goods including a new collection of West Ham branded lingerie.

The deal will also see the creation of a pink and blue third kit for next season in a promotion that will see West Ham football shirts stocked in all Ann Summers high street stores across the UK, Ireland, Channel Islands and Spain. The new digital wrap will be redesigned to look like a black lace garter.

The first Ann Summers shop was opened in 1970 in March Arch, London, from which it grew to six shops. Ann Summers was purchased in 1971 by West Ham co-chairman, David Gold, who established the high street brand and lingerie boutique which now has a turnover of over £140m per year. West Ham fan, Jacqueline Gold  is the Chief Executive while her sister and fellow West Ham fan, Vanessa Gold is the managing director of the 144 retail outlets.

Although the London Legacy Development Corporation, West Ham United and Ann Summers refused to officially confirm or deny today’s news, a senior source close to Ann Summers told Claret and Hugh. “It’s a great deal for all parties, it is the coming together of two great brands and we believe can help West Ham look sexy!”


UPDATE: Now it is past 12 Noon, this was obviously a poor attempt at an April Fools joke!

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About Sean Whetstone

I am Season Ticket Holder in West stand lower at the London Stadium and before that, I used to stand in the Sir Trevor Brooking Lower Row R seat 159 in the Boleyn Ground and in the Eighties I stood on the terraces of the old South Bank. I am a presenter on the West Ham Podcast called MooreThanJustaPodcast.co.uk. A Blogger on WestHamTillIdie.com a member of the West Ham Supporters Advisory Board (SAB), Founder of a Youtube channel called Mr West Ham Football at http://www.youtube.com/MrWestHamFootball, I am also the associate editor here at Claret and Hugh. Life Long singer of bubbles! Come on you Irons! Follow me at @Westhamfootball on twitter

22 comments on “Olympic Stadium naming rights partner revealed

  1. Looks like it is going to be ‘interesting’ times ahead….Perhaps they could offer discounted lingerie for visiting supporters in their team colours, and we could then all go into the OS park after the game for a bloke style girlie strip tease and punch up…”Come on you Irons, Come off you knickers”….Bring it on!…. Certainly make a change from Pie and Mash.
    We’ll see…All will be ‘revealed’!…

  2. Haha

    Very good

    …and the date is….?

  3. didn’t see this one coming is this for real???????

  4. Nice one guys,I was still rather bleary eyed when I first read this & it took me a fair while to remember the date,lol.Good stuff Sean.

  5. I also heard that the new wrap around will be a black Lace garter!

  6. APRIL FOOL I WSBK laughing as soon as I saw it

  7. As long as we don’t sign any dildos I’m all for it ?
    April fools !! Naughty Hugh , bend over my knee ,

  8. The Marco Boogers lingerie range is a particular favorite. Unfortunately when you pay for it the box turns out to be empty and never even gets delivered. I called Ann Summers to see where my Boogers Knickers were and they said they’d not left the dispatch center in Holland.

  9. I heard that is was going to be the ” Be careful what you wish for” stadium with each seat to have a copy of BFS’s autobiography under it and a complimentary packet of chewing gum in the cup holder. Half time entertainment will be provided by the Banjoettes dance troupe in homage to those who were barred from WHTID for having an opinion, great times ahead!

  10. The promotion is being fronted by a blow up doll of levy wearing crutchless panties revealing in detail a bald beigal filled with bully beef and with a facial expression of oral delight !! While being assaulted by a foot pump .?

    • When asked of his opinion of the product he replied he would have liked to wear a mask like,
      Harry,s ? As I have always fancied myself as a bandit ?

  11. I certainly hope this is an Aprils Fool’s joke otherwise we will be laughed at everywhere (well off the pitch anyway).

  12. All will be revealed after 12 o/clock ? It don’t count after that !! Looool?

  13. Just woke up in my satin Teddy and remembered it’s the 1st of April
    But as long as it’s not Some Asian Airways or American Burger Giant
    Dr Martin Air Stadium would have been nice or a real British Name
    Ben Sherman,Fred Perry,

  14. Coming together , ha ha ha ha !

  15. Now 12 noon as passed the joke is no more . It is dead joke it has ceased to be….

    • Yep, all over. The truth can be revealed. Naming rights have gone to The Sport Newspaper

    • Funny you should mention Monty python Hugh ! I had a thought the other day of Woy doing the caeser sketch on life of brian ! Do you think he would do it for sport relief !! With BFS as his mate fwom wome ! Biggusdiccus , now that would be funny !!!

  16. And the players will wear crotchless shorts and knee high boots and there will be Hugh vibrators for posts. Crossed dildos will be our emblem and the “C” word will not be exclusive for our north London neighbors. And more importantly, I will really start to believe if we can beat our saff London pretenders tomorrow. Come on you irons !!!!!

  17. Well at least we can fill the stadium every game ! — with “Blow up dolls” if needed –
    Can you just picture that !! – Nice one Hugh – Ha Ha !!

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